Jab, Jab, Jab, Right Hook
Jab, Jab, Jab, Right Hook
How to Tell Your Story in a Noisy Social World
By Gary VaynerchukNew York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"-their next campaign that will produce profits. Even companies committed to "jabbing"-creating content for consumers and engaging with customers to build relationships-still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.
In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform-especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.
GIFT WRAPPING
GIFT WRAPPING
Gift Wrapping available. Select the Gift Wrap option in your cart prior to checkout.
BOOK DETAILS
BOOK DETAILS
Format: Hardback
ISBN: 9780062273062
Publish/Release date:
Publisher: HarperCollins Publishers Inc
Number of pages: 224
Width (mm): 187
Height (mm): 232
Depth (mm): 20
Share this product
Reserve and collect
You are reserving this item at Harry Hartog Australian National University. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Bondi Junction. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Burnside Village. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Carindale. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Green Hills. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Kotara. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Macquarie. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Maroochydore. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Marrickville. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Miranda. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Narellan. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Penrith. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Tuggeranong. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Warringah. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Woden. Reservations are held for 24 hours.
Gift Vouchers and Curated Book Recommendations
-
Harry Hartog Gift Voucher
Regular price From $30.00 AUDRegular priceUnit price / per -
Bibliotonic For Youths
Regular price $75.00 AUDRegular priceUnit price / per -
Children's Book Subscription
Regular price From $110.00 AUDRegular priceUnit price / per -
Harry Hartog Book Subscription
Regular price From $138.00 AUDRegular priceUnit price / per -
Harry Hartog Cookbook Subscription
Regular price From $200.00 AUDRegular priceUnit price / per -
Bibliotonic For Adults
Regular price $150.00 AUDRegular priceUnit price / per
- Choosing a selection results in a full page refresh.
- Opens in a new window.