Marketing
Marketing
Theory, Evidence, Practice
By Byron Sharp (Professor of Marketing Science, Professor of Marketing Science, University of South Australia)
TODAY'S STUDENTS - TOMORROW'S PROFESSIONALSMarketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals.NEW TO THIS EDITIONNew chapter: Selling and Sales Management Focuses on the importance of personal selling, B2B selling, key account management, personal selling within consumer markets, call centres, sales management, the strategic role of personal selling, the impact of social media and ethics in sellingNew chapter: Developing and Implementing a Marketing Plan Covers the role and benefits of marketing planning, when marketing planning occurs, the marketing planning process, key observations on marketing planning, market selection and marketing objective setting and what design brings to strategic marketing and planningNew chapter: Social Marketing Focuses on the application of social marketing, application at brand and category level, segmentation and targeting, effective social marketing campaigns and the evaluation of social marketingRevised chapter: The Marketing Environment Focuses on the marketing environment, the micro-environment, the macro-environment and monitoring and responding to environmental changeUpdated industry insights, case studies and major case studies throughout the textbook (including over 25 new case studies)Updated and new practitioner profiles
GIFT WRAPPING
GIFT WRAPPING
Gift Wrapping available. Select the Gift Wrap option in your cart prior to checkout.
BOOK DETAILS
BOOK DETAILS
Format: Paperback / softback
ISBN: 9780195590296
Publish/Release date:
Publisher: Oxford University Press Australia
Number of pages: 832
Width (mm): 206
Height (mm): 249
Depth (mm): 33
Share this product
Reserve and collect
You are reserving this item at Harry Hartog Australian National University. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Bondi Junction. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Burnside Village. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Carindale. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Green Hills. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Kotara. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Macquarie. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Maroochydore. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Marrickville. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Miranda. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Narellan. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Penrith. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Tuggeranong. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Warringah. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Woden. Reservations are held for 24 hours.
Gift Vouchers and Curated Book Recommendations
-
Harry Hartog Gift Voucher
Regular price From $30.00 AUDRegular priceUnit price / per -
Bibliotonic For Youths
Regular price $75.00 AUDRegular priceUnit price / per -
Children's Book Subscription
Regular price From $110.00 AUDRegular priceUnit price / per -
Harry Hartog Book Subscription
Regular price From $138.00 AUDRegular priceUnit price / per -
Harry Hartog Cookbook Subscription
Regular price From $200.00 AUDRegular priceUnit price / per -
Bibliotonic For Adults
Regular price $150.00 AUDRegular priceUnit price / per
- Choosing a selection results in a full page refresh.
- Opens in a new window.