9780273779414

Strategic Brand Management: Global Edition

Kevin Lane Keller


Format:
ISBN: 9780273779414
Published: October 2012

Price: $140.95

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Condition: New

For students, managers and senior executives studying Brand Management.

Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

Details
  • Format:
  • ISBN: 9780273779414
  • Published: October 2012
  • Publisher: Pearson Education Limited
  • Number of pages: 592
  • Width (mm): 220
  • Height (mm): 280
  • Depth (mm): 20
  • Weight (g): 1179

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