9781529004670

Growth IQ

Master the 10 Paths to Grow Your Business

Tiffani Bova


Format:
ISBN: 9781529004670
Published: August 2018

Price: $32.99

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Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customisation, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.

Bova breaks down the strategies deployed by a wide range of companies to show you how:

* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.
* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.
* Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.

Details
  • Format:
  • ISBN: 9781529004670
  • Published: August 2018
  • Publisher: Pan Macmillan
  • Number of pages: 352
  • Width (mm): 207
  • Height (mm): 306
  • Depth (mm): 27
  • Weight (g): 466

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