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ISE Crafting & Executing Strategy: Concepts and Cases

ISE Crafting & Executing Strategy: Concepts and Cases

By Arthur Thompson

Paperback / softback | ISBN 9781260565744

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Crafting & Executing Strategy: Concepts and Cases provides a mainstream, balanced treatment of the latest developments in the theory and practice of strategy.

Emphasis on a company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.

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BOOK DETAILS

Format: Paperback / softback
ISBN: 9781260565744
Publish/Release date:
Publisher: McGraw-Hill Education
Number of pages: 866
Width (mm): 188
Height (mm): 318
Depth (mm): 28

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