Published: July 2013
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me. I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can. In today's culture . . . Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and deadlines. Manipulators wield these levers to shape everything you read, see, and hear - online and off. Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm going to explain exactly how the media really works. What you choose to do with this information is up to you. 'Ryan Holiday is part Machiavelli, part Ogilvy, and all results . . . this whiz kid is the secret weapon you've never heard of.' Tim Ferriss, # 1 New York Times bestselling author of The 4-Hour Workweek 'Trust Me, I'm Lying is essential reading for anyone concerned with the current health of our digital media. His is an important new voice.' Andrew Keen, TechCrunch 'A sharp and disturbing look into the world of online reality.' Kirkus Reviews
Sorry, this item is not currently in any of our shops. Please call us to see if we can order it for you.