{"product_id":"dirtbag-billionaire-david-gelles-9781923058682","title":"Dirtbag Billionaire","description":"\u003cp\u003eNew York Times bestselling author Gelles reveals how Yvon Chouinard, founder of Patagonia, turned the business world on its head and became a global leader in ethical business practices before giving away the source of his wealth.\u003c\/p\u003e\n\n\u003cp\u003e'In Dirtbag Billionaire, David Gelles chronicles the life of Yvon Chouinard in a manner that is as spirited and unflinching as his subject.' FORMER US VICE PRESIDENT AL GORE\u003c\/p\u003e\n\n\u003cp\u003eDirtbag Billionaire is the inside story of one of the most extraordinary brands in the world. Founded in 1973, Patagonia has grown into a wildly popular producer and retailer of jackets, hats and fleece vests, posting sales of more than a billion dollars a year. For decades, it has also been a beacon for social change and corporate activism.\u003c\/p\u003e\n\n\u003cp\u003eAt the heart of the story is Patagonia's founder, the legendary rock climber Yvon Chouinard. Guided by his anti-authoritarian streak and his commitment to preserving the natural world, Patagonia exerted a powerful influence on other companies, paving the way for a new era of environmental responsibility. Chouinard started out as a dirtbag-an affectionate term for someone happy to sleep outdoors-and he became a billionaire. But, in the twilight of his career, he gave away Patagonia, renouncing his wealth and committing the company's profits to fighting the climate crisis.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on exclusive access to Chouinard and the Patagonia team, bestselling author David Gelles describes the key moments that shaped the company and its leader, creating a new model for corporate life and ethics.\u003c\/p\u003e\n\n\u003cp\u003e'A riveting behind-the-scenes look at Patagonia-and how the trailblazing company redefined business and purpose....essential reading.' CHARLES DUHIGG, bestselling author of Supercommunicators and The Power of Habit\u003c\/p\u003e\n\n\u003cp\u003e'Highly entertaining.' HARRY WALLOP, Times\u003c\/p\u003e\n\n\u003cp\u003eChouinard's fascinating, daring and contradictory life is unique in the annals of modern business, and Gelles shows us why in vivid, sympathetic detail.' JOHN VAILLANT, bestselling author of  Fire Weather\u003c\/p\u003e\n\n\u003cp\u003e'A rebel's guide to giving a damn. Brilliant and real. Excellently written. A must must-read!' NICK BILTON, New York Times bestselling author of American Kingpin\u003c\/p\u003e\n\n\u003cp\u003e 'You will want to read David Gelles's outstanding saga in one sitting. Yvon has made an extraordinary contribution to humankind.' PAUL HAWKEN, author of Carbon\u003c\/p\u003e\n\n\u003cp\u003e'More than a simple biography of an enigmatic business figure, Dirtbag Billionaire is a case study in the cultural and political potential - and limitations - of corporate design and ownership in today's extractive economic system. Gelles presents Chouinard as a revolutionary in sport, commerce and philanthropy - an imperfect and often paradoxical founder whose story shows that building a sustainable world requires not perfection but persistence.' Washington Post\u003c\/p\u003e","brand":"David Gelles","offers":[{"title":"New","offer_id":47721646850291,"sku":"9781923058682","price":36.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4284\/5939\/files\/9781923058682.jpg?v=1756757019","url":"https:\/\/www.harryhartog.com.au\/products\/dirtbag-billionaire-david-gelles-9781923058682","provider":"Harry Hartog Bookseller","version":"1.0","type":"link"}