{"product_id":"how-i-built-this-guy-raz-9781529026306","title":"How I Built This","description":"\u003cp\u003eBased on the number one business rated podcast, How I Built This with Guy Raz, is a manual for success offering priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful business.\u003c\/p\u003e\n\n\u003cp\u003eAward-winning journalist Guy Raz has interviewed more than 200 entrepreneurs from across the globe to uncover the amazing true stories behind their success. In How I Built This, Guy Raz shares lessons for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. \u003c\/p\u003e\n\n\u003cp\u003eFor anyone who has ever wondered how the best became the best - and wants to join them - How I Built This offers a step-by-step guide as to every turn, success, set back and challenge that entrepreneurs face, and equips every would-be entrepreneur with the map and compass for navigating the unexpected path to success. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.\u003c\/p\u003e\n\n\u003cp\u003eAlong the way, readers will learn how:\u003c\/p\u003e\n\n\u003cp\u003e* The founders of Airbnb bootstrapped long enough to turn their business into a success.\n\u003cbr\u003e* James Dyson learnt from his mistakes to protect what he had built\n\u003cbr\u003e* Reed Hastings developed the unique company culture at Netflix.\n\u003cbr\u003e* Five Guys burger chain harnessed the power of word of mouth.\n\u003cbr\u003e* What Tim Brown's Allbirds trainers in New Zealand can teach us about the value of the mantra: iterate, iterate, iterate\u003c\/p\u003e","brand":"Guy Raz","offers":[{"title":"As New","offer_id":46144271384819,"sku":"9990002981111","price":14.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4284\/5939\/files\/9781529026306.jpg?v=1725011779","url":"https:\/\/www.harryhartog.com.au\/products\/how-i-built-this-guy-raz-9781529026306","provider":"Harry Hartog Bookseller","version":"1.0","type":"link"}