{"product_id":"im-afraid-debbie-from-marketing-has-left-for-the-day-morten-munster-9781786279484","title":"I'm Afraid Debbie from Marketing Has Left for the Day","description":"\u003cp\u003eHow to Use Behavioural Design to Create Change in the Real World\u003c\/p\u003e\n\n\u003cp\u003eIn this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change.\u003c\/p\u003e\n\n\u003cp\u003eUsing behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.\u003c\/p\u003e\n\n\u003cp\u003eBy examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.\u003c\/p\u003e","brand":"Morten Munster","offers":[{"title":"As New","offer_id":43174104531187,"sku":"9990002683176","price":11.5,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4284\/5939\/products\/9781786279484.jpg?v=1662062936","url":"https:\/\/www.harryhartog.com.au\/products\/im-afraid-debbie-from-marketing-has-left-for-the-day-morten-munster-9781786279484","provider":"Harry Hartog Bookseller","version":"1.0","type":"link"}