{"product_id":"it-just-works-neil-west-9781035082018","title":"It Just Works","description":"\u003cp\u003eWhat is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle.\u003c\/p\u003e\n\n\u003cp\u003eIn It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact.\u003c\/p\u003e\n\n\u003cp\u003eThis book will show you how to:Uncover problems that your customers don't even know they have.Harness psychology to make your products attractive.Craft a compelling product vision and build a culture that supports it.Communicate with a clarity that cuts through the noise.Master simplicity to build products that customers crave.\n\u003cbr\u003eDrawing from stories inside Apple - including Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco and the genesis of AirPods - West provides a concise, powerful manual for mastering the art of simple, impactful business.\u003c\/p\u003e","brand":"Neil West","offers":[{"title":"New","offer_id":51566456176883,"sku":"9781035082018","price":36.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4284\/5939\/files\/9781035082018.jpg?v=1790021440","url":"https:\/\/www.harryhartog.com.au\/products\/it-just-works-neil-west-9781035082018","provider":"Harry Hartog Bookseller","version":"1.0","type":"link"}