{"product_id":"its-not-how-good-you-are-its-how-good-you-want-to-be-paul-arden-9780714843377","title":"It's Not How Good You Are, It's How Good You Want to Be","description":"\u003cp\u003eIt's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. \u003c\/p\u003e\n\n\u003cp\u003eThe world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. \u003c\/p\u003e\n\n\u003cp\u003eThis uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.\u003c\/p\u003e","brand":"Paul Arden","offers":[{"title":"New","offer_id":43174232752371,"sku":"9780714843377","price":19.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4284\/5939\/products\/9780714843377.jpg?v=1662063669","url":"https:\/\/www.harryhartog.com.au\/products\/its-not-how-good-you-are-its-how-good-you-want-to-be-paul-arden-9780714843377","provider":"Harry Hartog Bookseller","version":"1.0","type":"link"}