{"product_id":"power-play-tim-higgins-9780753554388","title":"Power Play","description":"\u003cp\u003eThe fast-paced business story of Tesla- Elon Musk's battle to build the mass-market electric car to change the world\u003c\/p\u003e\n\n\u003cp\u003eInside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.\u003c\/p\u003e\n\n\u003cp\u003eElon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground- the electric car.\u003c\/p\u003e\n\n\u003cp\u003eWhen Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.\u003c\/p\u003e\n\n\u003cp\u003eTesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?\u003c\/p\u003e\n\n\u003cp\u003eWall Street Journal tech and auto reporter Tim Higgins had a front-row seat for the drama- the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, Power Play is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.\u003c\/p\u003e","brand":"Tim Higgins","offers":[{"title":"New","offer_id":43175320584435,"sku":"9780753554388","price":35.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4284\/5939\/products\/9780753554388.jpg?v=1662072748","url":"https:\/\/www.harryhartog.com.au\/products\/power-play-tim-higgins-9780753554388","provider":"Harry Hartog Bookseller","version":"1.0","type":"link"}