{"product_id":"riding-the-unicorn-wenee-yap-9781394367689","title":"Riding the Unicorn","description":"\u003cp\u003eThe Legends are True. The Unicorn is out there.\u003c\/p\u003e\n\n\u003cp\u003e Think unicorns - those billion-dollar startups as rare as their mythical namesakes - are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. Riding the Unicorn skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and - if you're lucky - sell your way to startup glory.\u003c\/p\u003e\n\n\u003cp\u003e You'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit.\u003c\/p\u003e\n\n\u003cp\u003e You'll also find:\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eValuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage\n\u003cbr\u003eResearch-backed tactics for success, delivered through stories so good you'll forget you're learning\n\u003cbr\u003eStraight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself\u003c\/p\u003e\n\n\u003cp\u003e Whether you're in tech, education, creative industries or anywhere in between, Riding the Unicorn isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.\u003c\/p\u003e","brand":"Wenee Yap","offers":[{"title":"New","offer_id":47966190239987,"sku":"9781394367689","price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4284\/5939\/files\/9781394367689.jpg?v=1761593132","url":"https:\/\/www.harryhartog.com.au\/products\/riding-the-unicorn-wenee-yap-9781394367689","provider":"Harry Hartog Bookseller","version":"1.0","type":"link"}