{"product_id":"the-mattel-archive-ynon-kreiz-9780847875894","title":"The Mattel Archive","description":"\u003cp\u003eAn original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers.\u003c\/p\u003e\n\n\u003cp\u003eCelebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations. \u003c\/p\u003e\n\n\u003cp\u003eBeautifully illustrated with full pages from Mattel's original printed catalogs-design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade-the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry.\u003c\/p\u003e\n\n\u003cp\u003eEncompassing the evolution of a remarkable archive of toys-with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price-the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing contributions from designers and collaborators, Timeless Play not only celebrates the toys themselves but also the memories they've created. Perfect for toy enthusiasts, collectors, and anyone with a sense of wonder, this book invites readers to rediscover the magic of play and the lasting legacy of Mattel-where every toy tells a story.\u003c\/p\u003e","brand":"Ynon Kreiz","offers":[{"title":"New","offer_id":50249938895091,"sku":"9780847875894","price":180.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4284\/5939\/files\/9780847875894.jpg?v=1786391789","url":"https:\/\/www.harryhartog.com.au\/products\/the-mattel-archive-ynon-kreiz-9780847875894","provider":"Harry Hartog Bookseller","version":"1.0","type":"link"}