{"product_id":"the-medici-effect-frans-johansson-9781591391869","title":"The Medici Effect","description":"\u003cp\u003eWhy do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.\u003c\/p\u003e\n\n\u003cp\u003eFrans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.\u003c\/p\u003e","brand":"Frans Johansson","offers":[{"title":"Good","offer_id":46144475922675,"sku":"8880002493633","price":23.5,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4284\/5939\/files\/9781591391869.jpg?v=1725012918","url":"https:\/\/www.harryhartog.com.au\/products\/the-medici-effect-frans-johansson-9781591391869","provider":"Harry Hartog Bookseller","version":"1.0","type":"link"}