50 Management Ideas You Really Need to Know

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50 MANAGEMENT IDEAS YOU REALLY NEED TO KNOW demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

ISBN:
9781847240095
Format:
Hardback
Pages:
208
Published:
Publisher:
Quercus Publishing
Imprint:
Quercus Publishing
Weight:
542 g