Skip to product information
1 of 1

Anthro-Vision

Anthro-Vision

How Anthropology Can Explain Business and Life

By Gillian Tett

Paperback / softback | ISBN 9781847942883

Regular price $35.00 AUD
Regular price Sale price $35.00 AUD
Sale
GST included. Shipping calculated at checkout.

A revelatory model that explains how we buy, sell, work and live.

'Fun, profound, and bursting with important insights.' Tim Harford

For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of consumers and businesses at home.

In Anthro-Vision, Gillian Tett - bestselling author, Financial Times journalist, and anthropology PhD - reveals how anthropology can make sense of people's behaviour, in business and beyond. She outlines how anthropology helps explain consumer habits - revealing the 'webs of meaning' that underpin how we shop, and unpicking the subtle cultural shifts driving the rise of green investment. She explores how anthropology can shed light on the workplace, identifying the hidden tribes within the office, and pinpointing which rituals are binding together a team. And she shows how we can all use anthropology in our own lives, too- helping us make better decisions, navigate risk - even work out what our peers are really thinking.

The result is a wholly new way to make sense of human behaviour. In a short-sighted world, we can all learn to see clearly - using the power of Anthro-Vision.

'In a world of volatility, uncertainty, complexity, and ambiguity, we need an antidote to tunnel vision. That antidote is Anthro-Vision' Niall Ferguson

'A timely call for decision-makers to embrace the full complexity of human life.' Financial Times

GIFT WRAPPING

Gift Wrapping available. Select the Gift Wrap option in your cart prior to checkout.

BOOK DETAILS

Format: Paperback / softback
ISBN: 9781847942883
Publish/Release date:
Publisher: Cornerstone
Number of pages: 304
Width (mm): 153
Height (mm): 234
Depth (mm): 22

View full details

Gift Vouchers and Curated Book Recommendations