Brand Beckham

Plt;bPgt;The explosive inside account of the Beckham family saga by acclaimed journalist Alison Boshoff.Plt;/bPgt;

What happens when brand comes before blood?Plt;BRPgt;Plt;BRPgt;For decades, David and Victoria Beckham have sold the world a story: of unity, loyalty and family first. They built a global empire on that image transforming footballing talent and pop stardom into one of the most powerful celebrity brands on the planet. But behind the carefully curated faP#231;ade, a different story has been unfolding.Plt;BRPgt;Plt;BRPgt;In this explosive and deeply sourced biography, acclaimed showbiz journalist, Alison Boshoff, uncovers what really lies behind Brand Beckham.Plt;BRPgt;Plt;BRPgt;Drawing on interviews with the architects of the brand to those who have witnessed its inner workings up close she delivers never-before-seen details and stories about the workings of the Beckham empire and the truth behind the fall out with now estranged son, Brooklyn and wife, Nicola Peltz.