Deviate

Deviate

The Science of Seeing Differently

By Beau Lotto

Hardback | ISBN 9780316300193

Regular price $17.50 AUD
Regular price Sale price $17.50 AUD
RRP IF BOUGHT NEW: $42.50 AUD
Condition: Second-hand - Very Good (w/Name)
Sale
GST included. Shipping calculated at checkout.
Condition

Beau Lotto, the world-renowned neuroscientist, entrepreneur, and two-time TED speaker, takes us on a tour of how we perceive the world, and how disrupting it leads us to create and innovate. Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: it is a new way of seeing.

In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't! Visually stunning, with entertaining illustrations and optical illusions throughout, and with clear and comprehensive explanations of the science behind how our perceptions operate, Deviate will revolutionize the way you see yourself, others and the world.

With this new understanding of how the brain functions, Deviate is not just an illuminating account of the neuroscience of thought, behavior, and creativity: it is a call to action, enlisting readers in their own journey of self-discovery.

GIFT WRAPPING

Gift Wrapping available. Select the Gift Wrap option in your cart prior to checkout.

BOOK DETAILS

Format: Hardback
ISBN: 9780316300193
Publish/Release date:
Publisher: Hachette Books
Number of pages: 352
Width (mm): 160
Height (mm): 234
Depth (mm): 28

View full details

Gift Vouchers and Curated Book Recommendations