Hello Gen Z

Engaging the Generation of Post Millennials

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Australia's foremost social researcher in generational engagement, Claire Madden, has masterfully synthesized a comprehensive and intriguing guide to the minds and motivations of Generation Z. Its pages reveal the critical importance of knowing how to engage this generation of hyperconnected, agile and adaptive digital savants as employees, consumers and emerging leaders. 'Hello Gen Z' is required reading for any organisation wanting to future-proof and unlock the potential of the Post-Millennials.

ISBN:
9780648170402
Format:
Paperback / softback
Pages:
310
Published:
Publisher:
Hello Clarity
Imprint:
Hello Clarity