ISE Crafting & Executing Strategy: Concepts and Cases
By Arthur Thompson, Margaret Peteraf & John Gamble
Crafting & Executing Strategy: Concepts and Cases provides a mainstream, balanced treatment of the latest developments in the theory and practice of strategy.
Emphasis on a company's strategy must be matched not only to its external market circumstances but also to its internal resources and competitive capabilities.
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- ISBN:
- 9781260565744
- Format:
- Paperback / softback
- Pages:
- 866
- Published:
- Publisher:
- McGraw-Hill Education
- Imprint:
- McGraw-Hill Education
- Weight:
- 1186 g