Secrets of Power Negotiating, 25th Anniversary Edition

Roger Dawson changed the way business thinks about negotiating.

Secrets of Power Negotiating covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognise unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of different negotiating styles.
Discover all of Roger's best tactics, including:

20 surefire negotiating gambits
Listening to hidden meanings in conversation
What 'powers' you have, such as situational, expertise, information, or charismatic
How to handle the different personalities you'll encounter in negotiating

'This is perhaps the best book on negotiating ever written. Roger's powerful, practical principles will save or make you a fortune in the months and years ahead.' - Brian Tracy, author, Eat That Frog! and Million Dollar Habits

'This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.' - Timothy Ferriss, bestselling author of The 4-Hour Work Week

'A fast, entertaining read that should be required reading for anyone who deals with people. Highly recommended.' - Ken Blanchard, coauthor of The One Minute Manager

'I can't believe it! Here's a book that is packed with wisdom that will help anyone improve their life and yet it is easy and fun to read! Amazing!' - Og Mandino, author of The Greatest Salesman in the World