The Expectation Effect

'Based in science and packed with smart advice, The Expectation Effect will expand your mind - and maybe even extend your life.' - Daniel H. Pink
People who believe ageing brings wisdom live longer.
Lucky charms really do improve an athlete's performance.
Taking a placebo, even when you know it is a placebo, can still improve your health.

Welcome to The Expectation Effect.

David Robson takes us on a tour of the cutting-edge research happening right now that suggests our expectations shape our experience. Of course, you can't just think yourself thinner, happier or fitter, but using this book you can reframe many different facets of your life. These easy-to-use skills will help you on your way to becoming the person you want to be, living the life you want to live.

'Mind-changing science ... One of Robson's many strengths as a chronicler of science is to take what might seem familiar and show - to his own evident excitement, as well - just how much deeper the rabbit hole goes ... Compelling.' - Oliver Burkeman
'This is an utterly riveting and transformative book. You can't afford not to read it!' - Nigella Lawson