The Meme Machine
By Susan J. Blackmore
Contributions by Richard Dawkins
First coined by Richard Dawkins in The Selfish Gene (1976), memes are ideas, behaviours, or skills that are transferred from one person to another by imitation. With a foreword by Dawkins, this should become the definitive inaugural book on the burgeoning science of memetics. Starting with a clear definition of the meme it applies the principles of general evolutionary theory to understanding memetic selection. This book is intended for general public, academic psychologists, biologists, anthropologists.
- ISBN:
- 9780198503651
- Format:
- Hardback
- Pages:
- 288
- Published:
- Publisher:
- Oxford University Press
- Imprint:
- Oxford University Press