To Sell Is Human

In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H.Pink offers a fresh look at the art and science of persuasion.
Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students onthe value of an education. Entrepreneurs persuade funders, writers convince readers, coachescajole players. Parents convince their kids to clean. Spouses convince their partners to controlthe kids. And in astonishing numbers and with ferocious energy, we go online to sellourselves-on Facebook pages, Twitter accounts, and Match.com profiles.
Whether we're entrepreneurs, employees, parents or partners, we spend our days trying tomove others. We're all in sales now.