ALL NEW 10th EDITION OF THE WSJ BESTSELLER!

FEATURING 10 BOLD NEW TREND PREDICTIONS

WINNER OF 9 INTERNATIONAL BOOK AWARDS

Introducing the highly awaited tenth edition of the Wall Street Journal bestseller and trend report featured ten bold new megatrend predictions that will shape our world in the coming decade.

What if you could predict the trends that will change your business?

For the past ten years, Rohit Bhargava's signature annual Non-Obvious Trend Report has helped over a million readers discover more than 100 trends changing our culture.

Now for the first time, Rohit and his team of Non-Obvious trend curators reveal ten revolutionary new Megatrends that are transforming how we work, play and live.

How might the evolution of gender fluid toys change our culture?
What can the popularity of handmade umbrellas and board games teach us about the future of business?
Why do robot therapists and holographic celebrities actually demonstrate the importance of humanity?

You don't need to be a futurist or innovator to learn to think like one. The key to growing your business or propelling your career into the next decade lies in better understanding the present. The future belongs to non-obvious thinkers and this book is your guide to becoming one.

Winner: Eric Hoffer Business Book of the Year

Winner: Axiom Award Silver Medal (Business Theory)

Winner: INDIE Gold Medal (Business Business Book)

Finalist: Leonard L. Berry Marketing Book Award

Winner: IPPY Silver Medal (Best Business Book)

Finalist: International Book Award (Best Business Book)

Official Selection: Gary's Book Club at CES

'Sharp, articulate, and immediately
useful.'- Daniel H. Pink, Author of Drive

'One of those rare books
that delivers ... a great read!'- Charles Duhigg,
Author of Power of Habit

'If you believe in a
lifetime of learning, read this book!'- Jonathan Becher - Former Chief
Marketing Officer, SAP

'Insightful, thought
provoking and illuminating!'- Shiv Singh, SVP
Global Head of Digital Transformation, VISA

'Trends that will shape
your business and decision making.'- Sally Hogshead, NY Times Bestselling Author

'It gets better every
year!'- Ryan Holiday, NY
Times Bestselling Author

'A powerful argument for
how curation can change your organization.'- Sree Sreenivasan, Chief Digital Officer of New York City

'A goldmine of ideas and
trends!'- Guy Kawasaki,
Bestselling author and Chief Evangelist of Canva

'Well written...a joy to
read!'- Ann Handley,
Author of Everybody Writes and Founder of MarketingProfs