The Personal MBA
The Personal MBA
A World-Class Business Education in a Single Volume
By Josh KaufmanUnit price / per
10th Anniversary Edition
True leaders aren't made by business schools. They make themselves
Getting a MBA degree has become difficult to justify not just because of the large price tag but also because of the growing impracticality. Even the elites like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations than about how business really works.
For ten years, Josh Kaufman's The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time. He shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.
The Personal MBA explains-
- The Iron Law of the Market- Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets
- The 12 Forms of Value- Products and services are only two of the twelve ways you can create value for your customers
- Option Fatigue- Why consumers are more likely to buy something when faced with three options rather than thirty
- Entropy- Why focusing too heavily on creating new products and systems is a great way to go out of business
With The Personal MBA, you will avoid years of pointless group work, unhelpful financial models and daunting student loans. Instead, you will have gained the skills and tools necessary to take your place among today's business leaders.
GIFT WRAPPING
GIFT WRAPPING
Gift Wrapping available. Select the Gift Wrap option in your cart prior to checkout.
BOOK DETAILS
BOOK DETAILS
Format: Paperback
ISBN: 9780670919536
Publish/Release date:
Publisher: Penguin Books Ltd
Number of pages: 496
Width (mm): 129
Height (mm): 198
Depth (mm): 29
Share this product
Reserve and collect
You are reserving this item at Harry Hartog Australian National University. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Bondi Junction. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Burnside Village. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Carindale. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Green Hills. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Kotara. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Macquarie. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Maroochydore. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Marrickville. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Miranda. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Narellan. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Penrith. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Tuggeranong. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Warringah. Reservations are held for 24 hours.
Reserve and collect
You are reserving this item at Harry Hartog Woden. Reservations are held for 24 hours.
Gift Vouchers and Curated Book Recommendations
-
Harry Hartog Gift Voucher
Regular price From $30.00 AUDRegular priceUnit price / per -
Bibliotonic For Youths
Regular price $75.00 AUDRegular priceUnit price / per -
Children's Book Subscription
Regular price From $110.00 AUDRegular priceUnit price / per -
Harry Hartog Book Subscription
Regular price From $138.00 AUDRegular priceUnit price / per -
Harry Hartog Cookbook Subscription
Regular price From $200.00 AUDRegular priceUnit price / per -
Bibliotonic For Adults
Regular price $150.00 AUDRegular priceUnit price / per
- Choosing a selection results in a full page refresh.
- Opens in a new window.