9781786279484

I'm Afraid Debbie from Marketing Has Left for the Day

How to Use Behavioural Design to Create Change in the Real World

Morten Munster


Format:
ISBN: 9781786279484
Published: March 2021

Price: $24.99

Condition: New

How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Munster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Details
  • Format:
  • ISBN: 9781786279484
  • Published: March 2021
  • Publisher: Laurence King Publishing
  • Number of pages: 304
  • Width (mm): 140
  • Height (mm): 210
  • Depth (mm): 34
  • Weight (g): 340

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