• Marks of Excellence by Per Mollerup - 9780714838380
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Marks of Excellence

Marks of Excellence

The History and Taxonomy of Trademarks

By Per Mollerup

Paperback / softback | ISBN 9780714838380

$20.50 AUD
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This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.

An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.

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BOOK DETAILS

Format: Paperback / softback
ISBN: 9780714838380
Publish/Release date:
Publisher: Phaidon Press Ltd
Number of pages: 240
Width (mm): 250
Height (mm): 290
Depth (mm): 25

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